Online Marketing

Market your business with Shop Batavia

shopbataviapromoShop Batavia is Genesee County’s only locally owned, locally focused full-service directory of local businesses. And it’s backed by the marketing power of The Batavian.

With Shop Batavia, you have an always-on channel to promote your business locally. You can sell directly to local buyers 24/7 and showcase your best products even when your doors are closed.

Shop Batavia provides you with easy-to-use tools to attract new customers with popular discount programs.

With Shop Batavia, you can also build direct marketing tools, such as e-mail newsletters, and stay in regular contact with your best customers. There’s a calendar for you to post your special events. Restaurants can post menus. Customers can create gift registries and shopping lists. Shop Batavia can be linked to Facebook and Twitter. Your listing also appears in popular search engines.

Here’s what’s available FREE for local businesses:

  •  Up to five items of merchandise at a time in the Marketplace
  • E-mail newsletter with up to 25 subscribers
  • One coupon per month
  • Five promotional photos
  • One-page menu
  • Gift certificates sale (15-percent fee on each sale)

Upgrade packages available
            more features and benefits:

Value Package: $47 per month/$495 per year
Max Package: $97 per month/$995 per year

Daily promotional position – Top of Content

tod_sampleThe top of content ad is designed as a short-term, high-impact ad position giving sponsors an opportunity get maximum exposure for special events and sales.

Ads are booked on a daily basis with sponsors sharing rotation in the TOC position of available inventory for those days.

The top of content ad appears on every news page, including the home page, positioned above the current top headline. It’s an exceptionally visible ad position.


  • Daily Run Fee: $5
  • Impressions: $2 CPM
  • Discounts: Available for four or more consecutive-run days and orders of 200,000 or more impressions.